Open Letter Studio open letter STUDIO
WHO WE ARE

A better way to find each other

Open Letter Studio brings together firsthand experience with adoption and years of experience in storytelling, design, and reaching people in meaningful ways.

Because your family is more than a paragraph and a few photos. Your story deserves the chance to be seen.

Meet Allen Co-founder

For Allen, Open Letter Studio is personal.

Allen and his wife, Caitlin, have experienced the adoption journey firsthand. When growing their family, they chose to take a more active role in sharing who they were and putting their story out into the world.

Today, adoption is an incredibly meaningful part of their family, and that experience became part of the inspiration behind Open Letter Studio.

Professionally, Allen brings years of experience as an IT executive, along with an entrepreneurial mindset and deep understanding of technology. He knows how to use the digital world to help people find what they're looking for—and, more importantly, understands just how meaningful that can be when what they're looking for is a family.

Allen Isla
Co-founder Allen smiling cheek-to-cheek with his daughter Isla outdoors under a large tree
Lauren Sam Maeve & Margaux
Co-founder Sam and his wife Lauren holding their daughters Maeve and Margaux in a field of tall pink grass

Meet Sam Co-founder

Sam has spent more than a decade building brands and telling stories designed to get noticed. His career as a creative director has taught him how to find the idea that matters, bring it to life, and create something people want to spend time with.

At Open Letter Studio, he brings that same thinking to every family — finding the details that make them who they are and helping turn those details into a story that feels entirely their own.

More than a profile. A more personal path.

Traditional adoption agencies play an important role in the adoption process. Open Letter Studio takes a different approach using storytelling, technology, and targeted outreach to give families more ownership over how their story is told and where it's seen.

Open Letter Studio
Traditional Agency
Approach
Personalized, proactive and story-driven
Structured, agency-led process
Brand & Story Development
Custom story, messaging and family identity
Adoption profile and family introduction
Photography & Video
Professional photo and video production
Varies by agency; often family-provided
Website
Custom website built around your family
Typically a profile within the agency's platform
Advertising
Targeted campaigns
Varies; often agency-level marketing and outreach
Reach
Proactive digital strategy built around your individual family
Access to the agency's existing network and channels
Adoption Services
Focused on marketing and self-advertising
Matching, counseling, case management and placement services*
Best For
Families who want to take a more active role in being discovered
Families who want a more traditional, agency-guided process

*Open Letter Studio is a marketing partner, not an adoption agency or legal service. Families may still work with licensed adoption professionals for the legal and placement aspects of adoption.

READY WHEN YOU ARE

Let's see where your story can go.

let's get started